A leader in the field of bovine genetics, this multinational company’s customers are predominantly farmers in rural areas.
The requirement was for a Cloud-based software platform that allowed channel partners / distributors access for enrolling farmers into the company’s multi-tier Loyalty Program.
The objective was to set up and manage an effective Rewards Program where people could enroll into the program, earn and redeem Rewards Points from any location in the country.
The organization was confronted with a situation where a large amount of business was transacted in a fairly unorganized sector.
The company is arguably the largest chain of Multiplexes in S.India.
The requirement was to vastly improve an existing Closed Loop payment system to keep pace with the Group’s rapid growth plans.